The Wyld Couple: Natasha Law’s limited edition shot glasses for Wyld

at W London – Leicester Square, 10 Wardour Street, London, W1D 6QF. UK
June – August 2011

By Guy Sangster Adams

Wyld at W London Leicester Square

Almost belying the intimacy of Wyld, and certainly playing beautiful havoc with one’s sense of scale, the fabulous gigantic mirror ball at the heart of W London’s invitation only bar not only evokes Wyld’s Monster Globe, a short-lived Victorian tourist attraction which stood a stone’s throw from the hotel and was created by the venue’s inspiratory namesake, James Wyld, but also dances it’s light upon Soho’s evocative lineage of decadent and louche nightspots and it’s rich pop cultural pedigree, which has inspired Wyld’s aesthetic and playlist, and which it is now very much a part.

Upholstered in diamond quilted black leather, part rock ‘n’ roll biker jacket, part Emma Peel catsuit, semi-circular sofas pay close attendance to circular tables whose tabletops glow ruby-red. In fact, Wyld, is suffused with a ruby-red glow, reflected and refracted by the mirror ball and lead into dark corners by strips along the floor and framing the windows. Reaching its emblazoned climax with the fantastic cylindrical bar, the ruby-red intensifying to flame orange at its core as it rises from the mirror finish black patent floor like a Wurlitzer organ playing out of an inferno, or an intense Gibson Les Paul sunburst.

Natasha Law for Wyld at W London female shot glass

Lined up along the bar from late June will be beautiful, coquettish women which guests may take home in their pockets… then in August handsome men will disport themselves along the bar, similarly only too happy to be spirited away in handbags and pockets. But guests are advised not to be wallflowers and only steal a glance, or to await ‘the right moment’, but to dive right in or the moment will be passed, because the female and male pin-up couple, ‘The Wyld Couple’, created by artist and illustrator, Natasha Law, in collaboration with Wyld, feature on shot glasses which have been produced in a strictly limited edition of 250 pairings available exclusively from the bar.

“I was inspired to create these characters by the fun, sleek, seductive qualities of Wyld at W London – Leicester Square,” Law says, and continues, “my concept was for them to work individually, but also interact as a flirting pair.” The glasses are an highly collectible addition to Law’s portfolio of work which already attracts high profile fans and collectors including Gwyneth Paltrow, Kim Cattrall, Jemma Kidd, Diane von Furstenburg, and similarly influential clients such as Browns, Mulberry, Vogue, Beatrix Ong, Harrods, Globetrotter, and Mr and Mrs Smith. The London based artist is best known for her paintings and line drawings of women, which combine the aesthetics and approaches of fashion illustration, with a fine art sensibility including elements of traditional portraiture, pop art, and abstraction.

Natasha Law for Wyld at W London male shot glass

Wyld, the fantastic interior of which was created by the Amsterdam based design agency, Concrete, is a collaboration between W London and Ignite Group. The latter founded by Matt Hermer and Paul Deeming is the company behind such London brands as Boujiis, the exclusive private members club, the Bumpkin restaurants in Notting Hill and South Kensington, which offer British home cooked food made with the best fresh and seasonal produce in relaxed and quirky surroundings, and the international boutique cocktail bar group, Eclipse.

For Matt Hermer, Law’s designs wonderfully evoke the Wyld spirit, as they “embody the playful and flirty side of Wyld perfectly.” He explains that they “wanted to create something to help showcase the Wyld shot with the carefully selected tequilas we have to offer and these bespoke glasses are a great fit.” Wyld’s signature shot is made from premium tequila, kaffir lime sugar syrup, lemon and fresh watermelon, and the bar has the most varied selection of small-batch, rare and vintage tequila in Europe. Whilst Wyld also has ten signature cocktails which have been created exclusively for the bar, including Mexican Sunsets and Sunburnt Senoritas, and for the ultimate night out its Bonkers Ball: premium rum punch topped off with either Dom PĂ©rignon or Cristal champagne, and served in a large mirror ball replete with dry ice…

“By allowing guests to steal the glasses, we are hoping they continue the party,” says Hermer, but even with the temptation of running off with a limited edition Natasha Law creation in one’s pocket, when a Wyld night is in full swing it’s not a party that one is in any hurry to leave.

Wyld operates an invitation only door policy
Open Wednesday to Saturday, 9pm – 4am
Wyld at W London – Leicester Square ,10 Wardour Street, London, W1D 6QF. UK
For more information: www.wlondon.co.uk/wyld

Links:
Wyld: www.wlondon.co.uk/wyld
Natasha Law: www.breedlondon.com
Ignite Group: www.ignite-group.com
W London – Leicester Square: www.wlondon.co.uk
W Hotels: www.whotels.com

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