Exhibition/Label Launch: Daisy de Villeneuve – In her Shoes/D de V London
March 29th until 25th April 2010
By Guy Sangster Adams
Like following in the footsteps of a fantastic shopping spree around a department store, perhaps Liberty itself, or being given free rein to plunder the much coveted wardrobe of another, Daisy de Villeneuve’s new solo exhibition allows one to step into the array of shoes, to say nothing of the clothes and accessories, and by extension the lives of three stylish women about town. Or perhaps the three women are the same woman, delighting in presenting different faces to the world. It is up to the viewer’s imagination as de Villeneuve intends no strict interpretation. The onus of In her Shoes is on fun, and across the forty, new pen and ink works presented, all in her signature multi-coloured, whimsical style, that is exactly what abounds, providing a very welcome, pure pop celebration of joie de vivre.
De Villeneuve is both an illustrator and a product designer and In her Shoes also marks the launch of her new label, D de V London. The first product from which is a line of luxury scented candles, Daisy Rose, which for the duration of the exhibition will be available exclusively from Liberty. Roses are de Villeneuve’s favourite flower, and the four candles in the Daisy Rose collection feature different scents from the Rose family. The deep red wax candles are hand poured in London into similarly deep red glass, which in addition to the cylindrical packaging, carry different artwork for each scent, complementing the exhibition: Herbal Rose features a perfume bottle, Violet Rose and Vetivert, a necklace, Tuberose, a handbag motif, and Rose Incense and Cedar, a retro suitcase.