W Hotels Fashion Next
By Guy Sangster Adams
Fashion Next, W Hotel’s programme in support of rising designers, is now in its third season and as it goes international for the first time, from New York, to London, to Moscow, and Bangkok, W Hotels have appointed Jenne Lombardo to be their global fashion director. For her inaugural Fashion Next in New York launched in early September 2011 Lombardo, whose career includes being director and curator of the MAC & Milk, and the founder of The Terminal Presents, chose designers Juan Carlos Obando, Nomia, Bibhu Mohapatra, Michael Angel, Rochambeau, and Electric Feathers.
In London she collaborated with designer Marios Schwab to create a documentary short, W Hotels Presents London Fashion Next?, which launched during London Fashion Week in late September. In providing a celebratory snapshot of London creativity, the film poses the question, What is new and next in London fashion? Lombardo, Schwab, and Schwab’s stylist, Katy England, respond to the question, alongside three of London’s emerging talents as picked by Lombardo and Schwab: Craig Lawrence, Fleet Ilya and Jordan Askill.
“I have long been a fan of Marios Schwab and am thrilled to be collaborating with him on what’s new and next in London Fashion,” says Lombardo, “Marios has brought his sophisticated style and an international dimension to W Hotels’ Fashion Next programme.” Whilst Schwab says, “I share W Hotels passion for fashion and have enjoyed working with them to support emerging designers in London. W Hotels offer young talent a global platform to showcase their collections to guests and customers alike.”
The documentary may be watched or downloaded for free at: http://starwoodpromos.com/whotelsfashion/gallery
For the next stage of Fashion Next, which launches in October 2011 during Moscow Fashion Week, Lombardo has worked with the Russian Fashion Insider, Vika Gazinskaya, and their upcoming Russian Fashion Next talents, Anna Miminoshvili and Alexander Terekhov.