Absolut Blank – A Global Creative Movement
Since it was founded in 1979, Absolut, the premium vodka brand produced in Åhus, southern Sweden, has built a great tradition of challenging convention through its highly innovative creative collaborations. Andy Warhol, Keith Haring, Damien Hirst, Douglas Gordon and Louise Bourgeois are amongst the high profile artists with whom the company has worked with on limited edition bottles and attendant promotional campaigns and events. Now, with Absolut Blank, to further inspire cutting-edge creativity, the company has commissioned 18 artists from around the world, and from a variety of disciplines, from drawing, painting and sculpting to print making, film making and digital art, to take the iconic Absolut bottle as a blank canvas from which to create unique pieces of art, and in so doing a global creative movement.
The resultant artworks include UVA’s high intensity, bright and striking light installations, Mario Wagner’s cut-out imagery, the graphic design of Robert Mars, the colourful painting of Dave Kinsey and the detailed work of Good Wives and Warriors, best known for making labour-intensive, imaginative, intricate and large-scale drawings with titles such as ‘Giant Squids Attacking the Earth’.
In the UK, the artworks will be featured across television and print advertising from 20th July 2011, and both previews of the television adverts and a behind the scenes documentary about the filming of the adverts are now available on the Absolut UK Facebook page (www.facebook.com/AbsolutUK); friends of Absolut on Facebook will be automatically entered into a prize draw which will see a lucky winner win a specially commissioned piece of Absolut Blank artwork. Viewers can see what happens when seven of the artist collaborators (David Bray, Aesthetic Apparatus, Dave Kinsey, Good Wives and Warriors, Mario Wagner, UVA and Thomas Doyle) were presented with an Absolut Blank canvas, and follow their creative processes.
In addition to the Facebook films and television advertising, the Absolut Blank campaign will include spectacular outdoor advertisements and events throughout London and the UK, and a digital art piece that lives and evolves on one’s mobile telephone.
The full list of participating artists in Absolut Blank:
Adhemas Batista, Aestethic Apparatus, Brett Amory, Dave Kinsey, David Bray, Eduardo Recife, Fernando Chamarelli, Good Wives & Warriors, Jeremy Fish, Ludovica Gioscia, Mario Wagner, Morning Breath, Robert Mars, Sam Flores, Thomas Doyle, UVA, Zac Freeman, Marcus Jansen
Absolut Blank: www.absolutblank.com
Absolut Facebook: www.facebook.com/ABSOLUTUK
Tags: Art & Design